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Why is Marketing Automation Superior to Plain Old Email Marketing?
Lots of automotive shops and car dealerships use email marketing to run special promotions, increase repeat customers and…
Dealer News May 27
Google’s Impending Changes to AdWords
Google recently made significant changes to its PPC (pay per click) ad serving platform with respect to how…
Event News May 27
Acura Selects DealerOn as Certified Website and Digital Advertising Provider
Acura becomes the 9th major manufacturer to certify DealerOn as an official partner of their website and digital…
Dealer News May 27
5 Common Blogging Mistakes
Today, it’s a content-drive world. There is so much content in existence there’s simply no way any person…
Marketing May 27
Compliance in Marketing: What You Need to Know
It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print,…
Leadership May 27
Complexities of Compliance
Even a small investment in compliance training now can save a dealer thousands in legal fees later. It’s…
Leadership May 27
Minus the ‘Electronic Curtain,’ Technology Helps Car Financing
Automated lending helps avoid delaying creditworthy dealership customers who are anxious to drive off in newly purchased vehicles.
Dealer News May 27
Impending Used Car Flood Could Mean ‘These May Be the Good Old Days’
Fears about the effects of a flood of used cars in a market propped-up by PCPs could mean…
Press Releases May 26
Used Cars Not Retaining as Much Value
A new study from Black Book, a new- and used-car valuation service, found that the value of 3-year-old…
Press Releases May 26
