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Digital Dealer

Insights

Main Featured

Interview with Greg Kaminsky, President, El Cajon Toyota, El Cajon Honda

Greg Kaminsky was in his late teens when he first encountered the automotive retail business. By the end…

Dealer News July 8

Digital Dazzle: New Ways to Optimize Your Advertising Digital Spend

It wasn’t that many years ago that 5-8% of the ad budget with email and a website on…

Marketing July 8

A Call for Improved Effectiveness and Efficiencies in Human Capital Management

If a new or used car manager made the wrong decision nearly 75 percent of the time, chances…

Dealer News July 8
Main Featured

Creative Marketing Tips and Tricks For Dealerships [EXCLUSIVE VIDEO]

By fusing creative marketing, public relations, videography and social media, a dealership can leverage trending conversations (in this…

Dealer News July 8

How Due Diligence with Recalls Can Pay Dividends

In my past few blogs, I discussed the various areas in a dealership that are affected by the…

Press Releases July 8

What’s Really Going On in an Open Floor?

Let’s get to the point, the argument that many dealers make against having a Modern Sales Floor (closed…

Dealer News July 8

Effective Leadership – More Brinkmanship – Less Chickenship

Catchy title, eh? Recently I was asked to write a column for a major auto manufacturer helping to…

Press Releases July 8

Ficosa Wins a Contract to Produce for the First Time the Electromechanical Seat-Adjustment System

Ficosa, a top-tier global provider devoted to the research, development, manufacturing and marketing of high-technology vision, safety, connectivity…

Dealer News July 8

Getting Into the Weeds – Five Levers of Expense Management© to Reduce Costs

Organizations looking to reduce costs usually are not really sure how to attack the problem, so they begin…

Dealer News July 7