Digital Dealer

That’llBee $128 Forda Tech Ta Lookatit – Ouchie

So just this week I’m conducting a customer service manager workshop for my good-sized Chevy client, and I…

Top Three Information Technology (IT) Recommendations for Stability and Increased Productivity at Your Dealership

Most dealers view IT as merely an expense, a cost of doing business, rather than what it truly…

The New Car Manager’s Modern Guide to Merchandising

Perhaps more than any other role in the dealership, the new car manager’s responsibilities are evolving rapidly. It…

The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits.

Recently, I experienced what felt like walking out of a time machine: I returned to the US after…

When It Comes to Social Media…Don’t Step on a Rake

For lots of dealers, social media seems like a minefield. Tack on the fact that social media has…

Interview with Cameron Johnson, Dealer Principal, Magic City Ford, Roanoke, Virginia & Lexington, Virginia

Magic City Ford Lincoln is a fourth-generation family dealership that’s been serving consumers in the Roanoke, Virginia, area…

Professional Voice-Over Secrets!

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional…

Cracking the Car Code on Selling to the #1 Buyer: Women

Harness Reviews into Real-time Data to Make Your Store a Destination Dealer Today’s car buying market faces competitive…

Retail Warranty Reimbursement: Leveling the Playing Field