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Mastering ‘Experiential’ Marketing!
The word ‘experiential’ is a Latin word from the 1600’s relating to our actions from ‘learned’ experiences. From…
Dealer News March 10
3 Fundamentals to Push Your New Vehicle Performance, Profitability
You could sum up the ways dealers are navigating this year’s new vehicle market with three words—focus on…
Dealer News March 10
It Takes Two: Who is buying all of these dealerships?
In prior columns in this magazine, we have discussed the robust transaction market for auto dealerships, a trend…
Dealer News March 10
A Mystery Shop for a Major National OEM
We were recently (2018) contracted to conduct a thorough mystery shop campaign all over the U.S. for a…
Dealer News March 10
What Are You Offended by Today, and What’s It Costing You?
This article is about staying more focused on what matters most so you can get more of the…
Dealer News March 10
Is Your Dealership Ready for the Connected TV Revolution?
The TV world has changed drastically over the last few years. That is, instead of reserving prime time…
Dealer News March 10
How You Receive and Utilize Data In This Marketplace Determines Your Success.
Recently, I asked several dealers this question and you can ask yourself; “What percentage of data accuracy do…
Dealer News March 9
Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges
When did you last buy a car? If it was in the last few years, your decision-making process…
Dealer News March 9
Freebie Friday: Talk to Strangers
>br> As a kid you were always taught not to talk to strangers but, as ELEAD1ONE Partner Bill…
Dealer News March 9
