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Why Digital Marketing Should Be a Priority at Your Dealership
As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many…
Dealer News July 5
Why Digital Retail Is Great News for Automotive
It’s pretty much impossible these days to talk about automotive without talking about digital retail solutions. That’s not…
Dealer News July 4
The ‘BIG 5’ of Marketing Success!
The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy…
Dealer News July 4
Bridge the Gap Between Offline Car Sales & Online Actions With Facebook’s Offline Conversions
Traditional marketers in the auto industry typically focus only on a last-click model. This means that a lot…
Dealer News July 4
To Text or Not to Text?
Is texting a part of your dealership’s communication strategy with women customers? When used properly, texting as a…
Dealer News July 4
Interview with Kevin Frye: Jeff Wyler Automotive Family
Jeff Wyler Automotive Family is a Top 50 auto group based in Cincinnati, Ohio. The group offers 15…
Dealer News July 4
Your Supplier Base Is Costing You Big Money
Dealers that are preparing for future tough or leaner times are looking at all options to dial down…
Dealer News July 4
Commentary: Online-Only Car Sales Are Hurting the Industry
A millennial car buyer surfs the web while sitting on his couch, finds the car he wants, finds…
Dealer News July 4
Dealership Real Estate – to Invest or Not?
In the first quarter of 2018, dealership rents rose considerably on a quarter-over-quarter basis (see Chart 1). This…
Dealer News July 4
