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Digital Dealer

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Dealer Magazine October 2018

Are You Maximizing YouTube At Your Dealership?

I will optimistically assume that you (and hopefully every single dealership in the country) have a YouTube channel,…

Dealer News October 26
Dealer Magazine October 2018

The Positive Impact of Patriots…and the 7 Actions that Produce Better Teamwork

At the end of a coaching session with the management team of a large dealership, where the focus…

Dealer News October 26
Dealer Magazine October 2018

It Might Be Time to Revisit Service & Body Team Production – Part One

Growing your own technicians in service or the body shop has become a necessity, greater than ever before…

Dealer News October 26
Dealer Magazine October 2018

How to Lead from the Middle

The challenges posed by leading from the middle were framed well by John Maxwell who wrote, “One of…

Dealer News October 26
Dealer Magazine October 2018

The Best Sales Close in F&I

If you don’t close the sale, no one wins! Whether it’s selling financing, selling vehicle service contracts, selling…

Dealer News October 26
Dealer Magazine October 2018

The Greatest Threat to Survival is From Within

Do not Confuse Activity with Accomplishment Mindless managerial duties and conformity are major traps for mediocre managers and…

Dealer News October 26
Dealer Magazine October 2018

Older Vehicles with Higher Mileage… And More of ‘Em, Wow!

Every year the number of higher mileage older vehicles increases. And every year dealership service departments lose more…

Dealer News October 26
Ari Gorlin Dealer Magazine October 2018

Three Automotive Digital Marketing Trends On Their Way

Digital marketing has seen radical changes over the last few decades. Across industries, shoppers have gotten used to…

Dealer News October 26
Main Featured

The Crazy Professor

One of my college professors was famous for a crazy stunt that he pulled every semester. On the…

Dealer News October 26