Digital Dealer

Hard Facts: Tracking Website Visitors – How to Know Who’s on Your Website

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…

How to Drive Sales with Predictive Analytics

Transportation is changing at a rapid rate – from ride sharing services to autonomy and every facet of…

5 Questions That Are Missing from Your F&I Customer Interviews

It is not what you know about your products that is most important, it is what you know…

Increasing Service Business Through Convenience – A Tactical Approach

What do the success of service-based companies like Uber, Grubhub, or Airbnb tell us about today’s consumer? We…

A Little Re-Tooling Can Get You Great Improved Results

A few years ago, I wrote an article titled, “It All Starts at the Top,” which generated a…

Collision Shop Liability Is a Serious Issue for All – Read This!

Unless you have been living under a rock outside of your auto business, you’ve heard of the $30…

Great Service Managers Follow a 4C Approach

Every time I ask service managers about the 4th C I get a blank stare. All service managers…

Building Your Business by Building Your People!

“You don’t build a business, you build people—then your people will build your business!” –Zig Ziglar Wow! That’s…

Trade, Tariffs and Labor