Digital Dealer

Calculating More Gross Profit

By Ed Kovalchick, CEO & Founder, Net Profit Inc. With expenses constantly rising in all categories, except the…

Digital Retailing Part 3: Digital Influence

By Melanie Borden, VP of Marketing, Celebrity Motor Cars Over the last few months I have been traveling…

Consistent Communication Strategy

By Angela Schlinz, BDC Director, Customer Traac Specialties in the medical field are normal for those in the…

Marketing That’s Moving the Metal

By Jim Boldebook, Founder, CBC Automotive Marketing Over the past three months, I’ve reached out to some of…

Connected Cars – Whose Data Is it Anyway?

By Dan Beres, Managing Partner, Recall Masters I recently attended a Connected Car Show, and one of the…

“Must-Dos” to Equip Your Dealership for Today’s Tech-Centric Workforce

By Susan Moll & Matt Hurst While Halloween is known for bringing a month of frights, constant employee…

The Consequence of Using YouTube to Host Videos on Your Dealership Website

By Ryan Gerardi, Founder & CEO, AutoConversion When you display videos on your dealership website, the host that…

#WittsWiseWords: The One Salesperson Approach

Why Dealers Should Be Thinking About Wi-Fi

Erik Nachbahr shares why dealers need to be mindful of their Wi-Fi service in order to manage it…