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Branding or Customer Acquisition: What is the Goal of your Online Marketing?
Twenty years ago, branding and marketing decisions were easy. Think about it: Who bought your radio and television…
Dealer News March 16An Unexpected Threat to your Dealership
Negative and intentionally false online comments In 2010 dealers spent more on online advertisements than print media. The…
Dealer News March 16The ‘Accolade Sandwich’ Sales & BDC Meetings
For decades, I have (and still do) participated in, observed, run, trained and delegated various meetings. From my…
Dealer News March 16Training! Training! Training! Knowing Comes Before Doing
Which is harder: knowing or doing? Almost everyone understands that “doing” is harder than “knowing.” I agree, but…
Dealer News March 16Dealer Reserve on the Endangered List
The only tattoo I have is the scar from a smallpox vaccination I received when I was ten.…
Dealer News March 16Establishing Rapport with the Educated Car Shopper
In last month’s article, I opened with the thought that one of the reasons salespeople fail to make…
Dealer News March 16Target Reporting for Profit
Hopefully you’re going in the door of your dealership today with some objectives like more service business, higher…
Dealer News March 16Two Great New Reads on Advertising
Of the 20 books I’ve read on advertising in the past year, two stand out as must reads…
Dealer News March 16Sustainable Cost Reductions – Much More than a Good Price
“Sourcing mode” is a term that applies to those that are always shopping for a great price, and…
Dealer News March 16
