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Speaking the Customer’s Language
In a recent article, I presented the need for dealers to take a proactive approach to dealership reputation…
Dealer News January 14The Benefits of a Strong Arbitration Provision
Our clients are always looking for ways to minimize legal fees and reduce the number of lawsuits. There…
Dealer News January 14Ed’s Picks – Tools You Can Use From 2010 SEMA
Each November, some 100,000 plus aftermarket and new vehicle manufacturer personnel, gather to view the latest in parts,…
Dealer News January 14Using Technology for the ‘Why’
One of my favorite dealer clients once said to me, “All I get is ‘What,’ stuff all day;…
Dealer News January 14
The Simple Rules of the Business
There is a simple rule of business that we all want to live by. It’s not that we…
Dealer News January 14Media Madness 2011
The question I’m asked most often is “What advertising mediums should I use, and what percentage of my…
Dealer News January 14Outsource to Improve Results and Reduce Costs
In most organizations today, staff levels have been reduced and the fewer remaining managers and employees are taking…
Dealer News January 14It’s the Culture, Stupid!
A common misconception is that you can change your team’s behaviors strictly by changing your dealership’s vision. Here’s…
Dealer News January 14
Interview with Stephen Wade, 2011 NADA Chairman, Stephen Wade Automotive Group
He started out wanting to be an attorney with no intention of being in the car business. Now,…
Marketing January 1
