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AI's Evolution in Car Dealerships: A 'Crawl, Walk, Run' Approach
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How to Drive Success with Facebook Advertising for Car Dealerships
In the automotive industry, the influence of social media on car buying decisions is substantial. 44% of car…
Marketing July 27
Oil is to an Engine, as AI is to EV
In the world of technical innovations, there’s a duo that echoes the significance of oil to an engine…
Marketing July 27
AI is Not Going to Take Your Job
Now more than ever, the very mention of implementing AI in business evokes polarizing reactions from people, especially…
Leadership July 25
Has Your Digital Retailing Process Become Irrelevant?
In 2016, Google came out with a study that illustrated the 5 micro-moments in a car buyer shopping…
Leadership July 24
The Click Conundrum: Why Clicks Don’t Equal Car Sales
In the competitive world of car marketing, dealerships of all sizes are constantly striving to maximize the effectiveness…
Marketing July 24
Why More Dealers Are Enabling Sales Staff to Present F&I Products Earlier in the Shopping Process
It has been well established that the importance of selling F&I products is currently at an all-time high.…
Press Releases July 7
Evaluating Your Dealership’s Marketing Strategy: Critical Analysis and Check-In
As dealership managers and marketers, it is imperative to regularly assess your progress and devise strategic plans for…
Marketing July 7Mastermind and Reynolds and Reynolds Integration Now Available for Dealerships
automotiveMastermind (aM), part of S&P Global Mobility and the leading provider of predictive analytics and marketing automation solutions…
Press Releases July 7
How the “72-Hour” Rule Could Increase Video Marketing Buy-In at Your Dealership
It’s a tried-and-true proposition that most dealerships’ salespeople are incentivized to follow up with customers in their CRM…
Press Releases July 6
