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Digital Dealer

Insights

Lincoln Forges Dynamic New Path with the Introduction of “The Lincoln Motor Company” and All-New MKZ Luxury Vehicle

NEW YORK – The Lincoln brand of the Ford Motor Company this week announced its intent to once again…

Dealer News December 5

Volkswagen Claims Best Highway Fuel Efficiency, With Seven Models That Achieve More Than 40 MPG

New Jetta Hybrid Earns EPA Fuel Economy Rating of up to 48 MPG; The First Compact Hybrid Available…

Dealer News December 5

Average Unique Visitors Falls in November

According to a data from Dataium, the average unique visitors to a website fell to 4,251 in November 2012.…

Dealer News December 5

Advanced Marketing Strategies for Google and Facebook – Delivered Directly to You

Over two thirds of car shoppers find the dealership they will ultimately buy from using Google.  And Facebook…

Marketing December 5

Super Bowl Ad Buys for 2013

The XLVII Super Bowl is just two months away and already reports are out about what companies are…

Event News December 5

Hook with Emotion, Close with Logic

I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with…

Dealer News December 4
Featured

FTC Proposes Modifications to Used Car Rule

Proposed Buyers Guide Sticker Advises Consumers to Seek Vehicle Information History via FTC.gov and Directs Spanish Speakers to…

Dealer News December 4

Carfax, National Kidney Foundation Partner to Fight Kidney Disease By Encouraging Car Donations

NEW YORK — Carfax has extended its support of the National Kidney Foundation by promoting the donation of used…

Dealer News December 4

Edmunds.com Advises Holiday Car Buyers how to Properly Review Car Sales Contracts Before Closing the Deal

SANTA MONICA, Calif. — As car shoppers rush to land a good holiday deal this month, Edmunds.com, the…

Dealer News December 4