The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! Kevin Frye, Head Coach of Marketing with the Jeff Wyler Automotive Family will present a session titled I Have a CDP… Now What?.
Frye’s session is geared to helping navigate the process of implementing and utilizing a Customer Data Platform (CDP), revisiting the initial goals for implementing a CDP that he had set for his dealership group at Digital Dealer 2023. Frye will be joined by Atul Patel, Orbee’s Co-Founder and CEO, who brings to the automotive industry 20 years of tangible marketing technology experience gained in starting and scaling martech companies.
The session will share the challenges encountered during this journey and the strategies employed to overcome them. Finally, the session explores the collaboration between IT, marketing, management, and other technology providers that can lead to innovative solutions. This discussion answers the question of what a dealership can do after it has successfully centralized its data.
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive workshops
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.