The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live!
Automotive Marketing Gurus CEO Jonathan Thompson will host a session titled, Automotive Marketing 2024: WHO & WHAT is Important. Joining Thompson will be, Riverside Automotive Group’s Partner/COO Mike Cass, Delvan Holdings’ Jennifer Myers of and Clement Automotive Group’s CMO Evangeline Sutton.
In the last 10+ years most of us have focused on digital advertising, and many marketing professionals have leaned into Demand Capture (Google) and lost focus in Demand Creation. Demand Creation is much more difficult to conjure effective ideas, manage, and execute. Although Google has placements for Demand Creation, most companies have jumped to be your go-to for Demand Capture with Google – but do you even need it?
The panel will focus on getting the right mix of Demand Capture and Demand Creation, looking at ALL channels of marketing and advertising including 3rd party providers, digital, and traditional mediums.
Key takeaways:
- Evaluate Demand Creation vs Demand Capture
- Learn to lead vendors and teams through Demand Creation & Demand Capture
- Explore monitoring the results that matter and how they tie into operations
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive workshops
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.