Dealer OPS & Leadership
XPLORE Adventures Series Toyota 4Runner Heads for the Outdoors
Adrian, MI – Adventure in the Great Outdoors for American families who love the outdoor lifestyle just got better. Today Venchurs announced the newest member to the XPLORE family with the Adventure Series Toyota 4Runner. As with all XPLORE vehicles, the 4Runner will...
Mudd Advertising’s Equity Review Program Proves Success for Automotive Industry
Cedar Falls, Iowa – Due to recent supply disruptions in vehicle production, Mudd Advertising has enhanced their Equity Review Program with more robust features that aim to help dealers increase their inventory, attain high-quality trades and create more traffic to...
Dealer.com Names Eliza Kelly Vice President of Marketing
Burlington, VT – Dealer.com, the global leader in automotive Internet marketing solutions, today announced that marketing and communications professional Eliza Kelly has been named Vice President of Marketing for the company. In her role, Kelly is responsible for...
Digital Marketing Independence – Growing First-party Leads
In the August issue of Digital Dealer magazine, I introduced the concept of “Digital Marketing Independence” and asked the question “can dealers do it all themselves?” The short answer, for those who did not read that piece, is simply “no,” dealers cannot and should...
Study Shows Cleaner Vehicles Create Opportunities for Jobs, Economic Growth
WASHINGTON -- More than 155,000 American workers already are making components for clean, fuel-efficient vehicles, and that number could grow significantly as the United States continues to embrace new generations of fuel efficient cars and trucks, according to a new...
Customer Loyalty Expert Defines What Customer Loyalty Programs Are and Why They Are Essential in Today’s Digital World
Increase your repurchase loyalty, service loyalty and overall profitability. Learn what the airline industry, hospitality industry and the top auto dealers already know: loyalty programs can increase bottom line profitability up to 85%. What are customer loyalty...
ResponseLogix CEO Shares How to Drive Maximum Sales and Profit
It takes exposure, best practice follow-up and competitive pricing to drive maximum sales and profit. Each key building block entails a series of disciplines that, if mastered, provides an important stepping stone toward Internet success. Lead volume + effective lead...
AutoTrader.com: Shopper Interest in Truck and SUVs Remained Strong in July; Asking Prices Increased Again for the Majority of New, Used and CPO Vehicles
ATLANTA -- Two major trends were evident in AutoTrader.com's July Trend Engine report, which offers analysis of traffic to the site each month: shoppers continued to show interest in big trucks and SUVs despite relatively high gas prices, and the production shortages...
New Advertising Spots for All-new 2011 Dodge Durango Showcase the Return of American SUV Performance
AUBURN HILLS, Mich. -- New 30-second spots begin in third quarter and emphasize 'The SUV is Back' Television and digital advertising demonstrate 2011 Dodge Durango's best-in-class driving range, power and towing capacity, seating for seven and other vehicle...
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