CarGurus recently unveiled a new AI-powered search feature designed to personalize and streamline the car-buying experience. The innovative technology, which integrates conversational search capabilities directly into the CarGurus website, allows users to find, compare, and refine their car options using natural, everyday language.
This new feature represents a significant step forward for the digital platform, which has long been at the forefront in leveraging technology to enhance automotive transactions. With this launch, CarGurus aims to empower consumers to research and shop for cars with greater confidence.
“For nearly two decades, CarGurus has supported drivers through one of the biggest purchase decisions of their lives,” said Ben Kasdon, Vice President, Product at CarGurus. “This update aims to advance that mission even further, enabling them to shop in ways that weren’t possible before by having an open dialogue right on our site. No matter what phase of the journey they’re in, shoppers can now search on their own terms to uncover their best match more efficiently and with greater confidence.”
A Redefined Shopping Journey
The AI-driven experience allows buyers to use conversational queries, such as, “Show me reliable SUVs with blind spot monitoring under $30,000,” or “I have three kids under 3. Help me find a car with high safety and reliability ratings.” By combining AI-powered intelligence with real-time vehicle data, CarGurus delivers personalized recommendations tailored to a shopper’s needs. Users can also save their unique search results and revisit their session later, ensuring continuity in their purchasing process.
This enhancement builds on CarGurus’ prior innovations, which includes tools like Instant Market Value and its vehicle recommendation engine. The addition of AI further strengthens the platform’s ability to provide intuitive, user-friendly solutions for car buyers of all experience levels.
CarGurus has also integrated AI and machine learning into its offerings for dealers, providing predictive analytics and actionable insights to better price and market inventory. This dual approach benefits both consumers and sellers, creating a full-circle solution in the automotive ecosystem.
Strong Engagement and Early Success
Early adoption metrics point to widespread enthusiasm for the new AI feature. According to Kasdon, pilot testers who used the AI search option spent significantly more time on the site compared to average users, highlighting the tool’s ability to engage shoppers throughout their research and buying journeys.
The AI-powered feature caters to consumers across all phases of the shopping process, from early-stage comparisons to final decisions. It enhances the efficiency and accuracy of the research process, allowing buyers to discover their ideal vehicles without having to rely on traditional keyword searches or navigating page after page of listings.
As the most visited shopping platform for new and used vehicles in the U.S., CarGurus’ focus on technological enhancements reaffirms its commitment to building trust and efficiency into an often-overwhelming process. It demonstrates how artificial intelligence can simplify complex decision-making while delivering a user-centric experience. If successful it can even set a new standard for what consumers can expect when shopping for a car online.
Digital Dealer Conference & Expo is coming to Mandalay Bay, Las Vegas, NV this October 14-15! Register today and see great exhibitors like CarGurus at Booth #428.
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