The Invisible Tax on Dealership Advertising
For years, automotive retail has approached digital advertising as a volume game. The prevailing assumption has been that…
News July 7Latest in: Marketing
How Auto Dealers Can Keep Their Advertising Fresh in the AI Era
There was a time when a well-produced TV ad gave a dealer a real edge. Getting something that…
News June 30
The Conversion Gap: Turning Defection Data into Dealership Growth
Auto shoppers are spending more time researching vehicles, comparing brands and visiting multiple dealerships before making a purchase.…
Webinars June 21
Ranking #1 on Google Won’t Matter If AI Doesn’t Trust Your Dealership—The Search Marketing Shift
Traditionally, automotive search marketing was built around a relatively simple objective: win visibility. Meaning every dealership had the…
News June 9
The Hidden Cost of Slow Dealership Websites in 2026
In 2026, website speed is a critical revenue variable no dealership can afford to ignore. If a dealer’s…
News June 5
How Google AI Overviews Are Reshaping the Automotive SEO Landscape
Based on findings from an ongoing study of 1,600 search queries across transactional, commercial, and informational intent categories…
News June 2
Video Testimonials That Sell: A Guide for Dealerships
The shift to online car buying has made things easier for customers, but more challenging for dealerships when…
News May 28
Data Has a Shelf Life
The moment campaign data becomes available; its value starts decaying. Not because the numbers change, but because the…
News May 20
When “Cost Per Lead” Lies: Smarter Metrics for Dealer Marketing Performance
Cost Per Lead (CPL) is popular because it’s easy to calculate and easy to compare. The problem is…
News May 18
You’re Running Ads with AI. You’re Also Probably Wasting Half Your Budget.
Why the strategy-execution gap is quietly draining your ad spend, and what to do about it.
News May 12
