The Hidden Data Gaps Limiting Dealership Marketing Performance
With years of sales and service records, email lists, campaign history, email engagement, and thousands of customer profiles,…
News July 14With years of sales and service records, email lists, campaign history, email engagement, and thousands of customer profiles,…
News July 14It happened to software. Then music. Then television, fitness, meal delivery, and eventually to automobile ownership itself. The…
News July 9Every dealer knows the feeling. The credit application looks clean. The payoff checks out. Everything on paper points…
News July 7Across dealer roundtables and 20 groups, a quiet but persistent frustration has taken hold. Dealers who have been…
News June 25The auto market is splitting. On one side, affluent buyers continue to purchase vehicles despite higher prices and…
News June 24For a long time, fixed ops was treated like the back half of the dealership. That mindset does…
News June 23Dealerships don’t have a “simple” no-show problem. Operationally, they have a frustrating continuity problem. A customer could book…
News June 22The automotive industry is entering one of the most important turning points in modern retail history. Over the…
News June 17The one role that pays for itself in ninety days.
News June 16At 10:47 PM, a buyer is sitting on the couch after dinner. The house is quiet. The laptop…
News June 15