In recent years, video has emerged as a highly effective and increasingly preferred tool in digital marketing. Google reports that nearly 60 percent of auto shoppers say online videos have influenced their purchasing decisions. Furthermore, videos ge

Brand awareness is the backbone of a dealership’s success. When customers recognize and trust your brand, they are more likely to visit your showroom, engage with your offers, and choose you over competitors. A well-established brand doesn’t just

Personalization in marketing means tailoring every interaction to meet each customer’s unique needs and preferences. This approach is pivotal across industries, particularly automotive sales, where personalized customer experiences significantl

When I was asked to conduct a basic online overview of a manufacturer-affiliated service department, I approached it the way I always do. With a blend of practical, transferable skills and a clear focus on the customer journey. This wasn’t a deep d

Dealership marketing has traditionally relied on whatever data was readily available, usually from a Dealer Management System (DMS). But in an age of constant consumer movement—brand switching, changing addresses, or even dropping out of the market

When it comes to digital marketing for car dealerships, TikTok is often pointed out as the next big platform that dealers should start paying attention to. But because it’s so new and different, it has left many dealers confused. However, this

Videos are revolutionizing digital marketing, offering businesses an engaging and effective way to connect with their audience. Statistics reveal that 72 percent of consumers prefer learning about products or services through video, underscoring its

As the third-party cookie crumbles yet again, the future of digital advertising measurement is somewhat uncertain with a patchwork of solutions in development to replace our beloved snack-sounding snippets of code. While browser-based cookies have se

Imagine a world where every customer walks into your dealership feeling understood and valued before they even speak to a salesperson. That world is closer than you think, thanks to the rise of artificial intelligence in the automotive industry. From