Automotive Advertising Pivots to “Outcome-Based” Measurement as Traditional KPIs Lose Ground
In an automotive market defined by shrinking purchase windows and increasingly fragmented consumer journeys, advertisers are being forced…
News February 10Latest in: Dealer News
Digital Adoption in Auto Finance Outpaces Broader Market Despite EV and Subprime Shifts
The automotive finance industry’s push toward digitization continued relatively unabated in 2025, outpacing the broader automotive market despite…
News February 6
U.S. Dealers Forecast Stable Profits for 2026, Realigning Focus on Fixed Ops and Top Brands
As we enter 2026, dealers are adopting a stance of “optimistic realism.” According to the Year-End 2025 Dealer…
News February 5
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February 1
TrueCar Names Impel Strategic AI Partner to Reinvent Car-Buying Experience
TrueCar, an automotive marketplace for new and used cars, has entered into a multi-year strategic partnership with Impel,…
News February 4
TruVideo Launches AI-Powered ‘Video Quality Score’ to Standardize and Monetize Service Videos
TruVideo, a provider of communication technology for the transportation industry, has introduced the Video Quality Score (VQS), a…
News February 2
Used Car Prices Hit Potential Annual Low in January, According to CARFAX
The used car market kicked off 2026 by beginning to cool, as prices dropped across nearly every major…
News January 30
BizzyCar Unveils AI-Powered “Service Engine” to Automate Service Appointments and Revenue Growth
BizzyCar, an AI-driven recall management solution provider, has expanded its technological footprint with the launch of Service Engine,…
News January 30
Numa Unveils LiveCSI, Looking to Shift CSI from Lagging Score to Live Signal
Numa, an AI platform specializing in dealership customer operations, has announced the launch of LiveCSI, a real-time, AI-powered…
News January 29
KPA Returns to Automotive Roots with Strategic Realignment
KPA, a long-standing provider in risk management and compliance software, has announced a significant strategic shift, returning to…
News January 28
Trump Threatens to Increase South Korean Auto Tariffs to 25%: Tariff Tracker
President Donald Trump’s 25% tariff on all cars imported to the United States has sent ripples through the…
News January 27
