Auto Retail News

Large and well established companies in our space are notorious for spending the lion’s share of their resources protecting their golden goose rather than making moves to grow it larger. This logic is understandable to some degree, as key decision

MyCustomerData, a provider of membership marketing programs to help auto dealers connect with customers, will staff a customer retention information exhibit at the Digital Dealer Conference 17 on Sept. 23-25 at the Mirage Las Vegas Hotel & Casino

Driving a car is a quintessential part of American life, so becoming an auto dealer is a great career option. Whether an aspiring auto dealer is interested in selling new or used cars, every state has a similar process they’ll have to follow. The f

The automotive landscape is changing at a rapid pace and that pace is quickening. Every day, week, month, and year, the car business is evolving, and in doing so, vaguely resembles the business that many of us started in years ago. A sales department

What’s the name of the game in automotive? It’s generating floor, phone, and digital traffic, managing expenses, and getting more bang for your buck. While ensuring the prospect and customer are happy with their product, process, and service expe

Hiring our heroes helps fuel auto dealer’s drive to hire veterans, according to Forbes. While attending a “Hiring Our Heroes” job fair at Fort Bliss in El Paso earlier this year, I had a chance to talk with Steve Fox, a local auto dealer I�

Whether we like it or not, the days of simple advertising are long gone. The rise of digital technologies and the fragmenting of TV have changed the paradigm forever – and in a crowded multimedia market, it is becoming increasingly difficult to

Today’s web-savvy auto consumers are demanding more from their car shopping experience. With more addressable channels and higher customer expectations, dealerships need to do more to compete for customers and their business. So what can dealership

Customers who have struggled to find vehicle condition reports with consistent imaging quality can rest easier thanks to Manheim’s investment in its new Enhanced Vehicle Imaging Suite. Introduced to customers in May, the Enhanced Vehicle Imaging Su