Auto Retail News

Although AI and automation boost efficiency, providing the “human touch” augmented by these powerful tools can create an exceptional customer engagement process. As the technology behind Artificial Intelligence (AI) continues to advance, it is li

A well-managed BDC can significantly impact sales, raise service profits, and increase retention, but achieving success in this field requires three key ingredients: Focus, People, and Consistency. Without these elements working in tandem, even the m

When a vehicle’s make and model is entered into YouTube’s search engine, very few dealerships are returned in the search results. Instead, the majority of the top search results are claimed by YouTube creators that offer innovative test drive and

Auto dealerships handle a myriad of documents that contain customers’ personal data, extensive vehicle records, transaction histories, and much more. Therefore, auto dealerships should have stringent security protocols in place to protect such sens

Few industries have had their sales model so changed by the Internet and COVID-19 as the auto industry. Not that long ago, dealerships and auto marketers had a clear first action to turn prospects into car owners: get them into the showroom. The key