Auto Retail News

Volvo wants to sell cars online, skip most auto shows, from Auto Blog. Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company’s advertising

2015 Road for Digital Marketing Success, from Customer Think. Each year around this time I discuss a few things that I have seen in the automotive digital marketing arena over the past year and what I feel dealers needs to focus on in the coming year

No, these aren’t the ONLY mistakes, or even the BIGGEST mistakes salespeople make. They’re just some of the most COMMON mistakes most of you probably make that cost you a few deals every month… Most salespeople spend their careers t

The Hispanic population continues to be a very attractive target segment for marketers and advertisers. There are many demographic and economic factors that justify why marketing efforts, resources, and dollars should be allocated to these consumers.

Marketing always begins with the humble goal of getting the buying public to simply recognize that you exist. “Create brand awareness” therefore serves as the first fundamental step in every solid marketing plan. Once general awareness is

Pioneer Ford has seen a 61 percent drop in energy usage, better focus on design and color PEACHTREE CITY, Ga. – Power management company Eaton today announced that its Galleon ™ light-emitting diode (LED) area luminaires from its Cooper L

Volvo Will Try to Reinvent Auto Marketing With New Strategy, from Advertising Age. SVP Marketing Alain Visser Says: Personalization Is In and Sponsorship Is Out Volvo will almost double its marketing spend over the next five years and has vowed to sh

Shoppers Bite at Dealership Sweet Spots, from Wards Auto. Knowing what to put where on a website no longer is guesswork, says consultant John Quade. It’s your website, but it’s for your customers, marketing consultant John Quade tells dealers. �

Volkswagen Golf GTI and GMC Canyon signal a strong year for design, performance and value DETROIT, MI, Dec. 16, 2014—Today, Autoweek named the Volkswagen Golf GTI as its Best of the Best/Car for 2015, beating a group of finalists that includes the