Auto Retail News

I have a secret to share about digital marketing: you’re making it harder than it needs to be. As the previous head of digital for 94 dealerships in the Southeast, I was constantly struggling to create efficiencies in measuring and maximizing our v

Phone training. Two of the dirtiest words in the auto industry. In fact, I bet your latest phone training manual (from 2002) probably sits on your shelf with two inches of dust, and has pretty much been forgotten about. It’s common sense that we al

Nobody stole the cookies from the cookie jar but we all know that when we played that little game as kids the purpose was passing the blame to others. Eventually we ran out of people to pass the blame to and the game was over. In spite of the many tr

The factory is here to help you – not do it for you! At the risk of repeating myself, and getting back on my soap box, one of the most common and infuriating mistakes I see too many Parts Managers making today is the over reliance on factory provid

Monday can be your second busiest day of the week. Even though a lot of folks do their research and shopping due diligence at the end of the week, many just simply run out of time or get frustrated when the rubber meets the actual shopping road. Gran

Instead of the usual newest dream gizmo, one of the buzz catchers at the January Consumer Electronics Show was a software-based offering. While curved phone screens were a hit, so was software that uses facial recognition algorithms to replace passwo

There’s an old adage “If you aren’t the lead dog, the view never changes.” You gotta love that maxim. Of course any winner manager wants to be the lead dog, but getting there can be a difficult task when one approaches the challenges unaccomp

Every organization has a variety of functional silos- departments that keep the business running at peak efficiencies. Those silos include the sales department driving top line sales, service and parts keeping customers happy, human resources attendi

In 1988, Jack was thrust into the leadership position of the family business his father started in the late 1950’s. At the time Jack took over the family business there was only one dealership and approximately 65 employees. Over the years, the bus