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Nissan, SiriusXM to Debut New Telematics System

Nissan, SiriusXM to Debut New Telematics System, from F&I Showroom. NEW YORK — SiriusXM and Nissan have teamed up on a new telematics program that will debut on select 2016 model-year vehicles, starting with Nissan’s flagship Maxima sedan. Ni
Apr 16, 2015
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Why Now is the Time to Embrace a Digital Strategy

Why Now is the Time to Embrace a Digital Strategy, from Speed Shift Media. Though the auto dealership industry has undergone a renaissance of sorts in the past decade, many are still reluctant to introduce digital into their dealership marketing stra
Apr 16, 2015
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4 Tips to Manage Multiple Agency SEO Team

4 Tips to Manage Multiple Agency SEO Team, from Forbes. If you thought managing a single SEO team was challenging, just think about all of the headaches that managing multiple agencies will cause – such as teams working on different tasks or in dif
Apr 16, 2015
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Is CRM Enough?

Is CRM Enough?, from Business 2 Community. Customer Relationship Management (CRM) is no longer a new and trendy term, it is a foundational piece of any business. CRM has now been around for years.  At its core, CRM is used to house, track, and manag
Apr 16, 2015
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4 Elements of a Killer SEO and PPC Strategy

4 Elements of a Killer SEO and PPC Strategy, from Auto Dealer Monthly. The digital DNA of nearly every automotive dealership operating today is comprised of two important codes: SEO and PPC. If you don’t have someone at your dealership who knows wh
Apr 16, 2015
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Automotive Trigger Leads and Direct Mail Boost Dealership Traffic

Automotive Trigger Leads and Direct Mail Boost Dealership Traffic, from Automotive Training Network. Direct mail marketing campaigns are perfect for dealers interested in targeting local automotive shoppers looking to buy a vehicle right now. How
Apr 16, 2015
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Unique Sales Training Program Puts Buyers in the Driver’s Seat

No Pressure Selling® launches Virtual Training Program for the Automotive Industry PHOENIX (April 13, 2015) – With 30 years of proven success, No Pressure Selling® strives to bring new training programs to sales professionals worldwide. No Pre
Apr 15, 2015
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Kia Sorento campaign targets the adventurous

Kia Sorento campaign targets the adventurous, from Automotive News. With such a wide consumer base for crossovers that spans young families to baby boomers, Kia could have gone in several directions in the latest phase of its “Perfect Getaway” ma
Apr 15, 2015
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CarStory® Wins Dealer Marketing Magazine’s 2015 Technology Leadership Award

CarStory Market Reports named highest rated in Mobile Solutions category Austin, TX – April 13, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, announced today that it is the winn
Apr 15, 2015