Auto Retail News
Posts
Dealer/GM News
New Car Prices Down 3.5% in January: Kelley
The U.S. new-vehicle market sales pace slowed in January 2024, despite lower prices and higher incentives. The new-vehicle average transaction price (ATP) last month was $47,401, down 2.6% from December 2023 and down 3.5% compared to January 202
Feb 14, 2024
Posts
Dealer/GM News
Healey Brothers Open Hyundai Dealership in New York
A Hudson Valley dealership continues to expand. Healey Brothers recently has opened the doors for their newest Hyundai store in Fishkill, N.Y. This debut represents the latest Healey Brothers expansion in recent years—now totaling nine dealerships
Feb 13, 2024
Posts
Marketing & Advertising
Using AI to Generate Short-Form Videos
Auto dealers tend to have the same problem when it comes to social media: lack of time and resources to create a variety of video content. Short form videos, in particular, have become increasingly popular on social media platforms. Consumer consumpt
Feb 13, 2024
Posts
Marketing & Advertising
Super Bowl LVIII Automobile Ads
Besides tuning in for the game and the halftime entertainment, the thing most discussed after the Super Bowl are the ads. The first truly ground-breaking commercial was the Apple’s ad in 1984 directed by Ridley Scott that premiered during third qua
Feb 12, 2024
Posts
Dealer/GM News
Spotlight on…..Reunion Marketing
As we look to tell the stories about people and the products that support auto dealerships, Digital Dealer shining the spotlight on companies that help dealers do their job more effectively. We recently interviewed Reunion Marketing’s Dave Spannhak
Feb 9, 2024
Posts
Dealer/GM News
Doggett Buys Five More Dealerships in Texas
Doggett Automotive Group is continuing its expansion into the automotive dealership business. The Texas-based company acquired five dealerships known as the Mike Smith Auto Complex in Beaumont, TX, on Feb. 5. The dealership portfolio obtained in thi
Feb 8, 2024
Posts
Marketing & Advertising
5 Visual Marketing Tips for Car Dealers to Boost Online Leads
As the name suggests, visual marketing emphasizes using visual elements and nonverbal cues over text, like images, videos, logos, and even physical appearance, to promote a brand’s identity, values, and what it offers. Regarding dealerships, wh
Feb 8, 2024
Posts
Dealer/GM News
Ed Morse Automotive Group Expands into Arizona
The Ed Morse Automotive Group is expanding again. The Florida-based automotive dealership announced on Feb. 6 that it has acquired seven dealerships from Lawley Automotive Group in Sierra Vista, AZ. The dealerships involved in the transaction include
Feb 7, 2024
Posts
Dealer Ops & Leadership
FTC’s New CARS Rule Imposes Added Requirements on Auto Dealers
Almost 18 months after it first proposed the rule, the FTC announced its Combating Auto Retail Scams Trade Regulation (CARS) Rule, which goes into effect on July 30, 2024. The CARS Rule contains some important new requirements for auto dealers across
Feb 7, 2024