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In the Driver’s Seat
The old sports adage that says rules were made to be broken certainly applies to the auto finance industry. In 2015’s end-of-year quarter, it raced past several key records. Among the most noteworthy records to fall were outstanding auto loan balan
Apr 21, 2016
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Franchised Dealers Sold Nearly 19 Million Used Cars in 2015
TYSONS, Va. - There were nearly 19 million used-car sales by the franchised dealership body last year and the average store pulled in $71,265 of annual net profit from the used-car department.
Apr 21, 2016
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Why CPO Prices Are Higher — and Worth It
ATLANTA – Currently, used-car certification programs are now available through most, if not all, major car manufacturers and are joined by numerous warranty companies touting their own versions of vehicle certification. The certified pre-owne
Apr 21, 2016
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Why Dealer Marketing Campaigns Remain Highly Inefficient
LAWRENCEVILLE, Ga. – It seems like everywhere you turn, there is an immense amount of conversation and pressure to drop your current dealer marketing strategy and throw all your eggs into a new basket, such as direct marketing, social or mobile
Apr 21, 2016
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How to Sell Cars with Facebook
Sales Pros: If you’re not selling at least 2-6 cars off Facebook a month, you’re doing it wrong. Dealerships: Suppose you have 10 people on your floor and they sell 2-6 cars extra, each – Facebook is time well spent. ” Quit taking pictures
Apr 21, 2016
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The Power that Third-Party Website Relationships Bring to the Table
Finding new ways to attract customers and gain a leg up on the competition is always important for car dealers. Edmunds.com’s Chief Economist Lacey Plache, PhD, has recently completed extensive research on how, for many dealers, a sales boost and
Apr 21, 2016
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How to Turn Tax Day Into Christmas at Your Dealership
While consumers across the country file their taxes, many have already planned how they will spend their expected return. Some will put it into savings, others will use it to pay off credit card bills, and a many others will put it toward car-related
Apr 21, 2016
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3 Ways to Rev Up Revenue This Tax Season
April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund season has arrived, and with it, infinite profit opportunities for both ve
Apr 21, 2016
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Do Vehicle Buyers Want to Go All In Digitally?
The WardsAuto e-Dealer 100 represents a variety of dealers, from single points to multi-state groups. For instance, 42 of Berkshire Hathaway Automotive’s 81 stores (the former Van Tuyl Group) are on this year’s list, ranging from No.10 to No.98.
Apr 21, 2016