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Hard Facts: Start Texting Your Customers! [VIDEO]
With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate
Nov 4, 2016
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Autodisrupter Episode 14 – Quit Saying That!! [EXCLUSIVE VIDEO]
On this episode I am going to talk about something you shouldn't say and how to correct this problem.
Nov 4, 2016
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Auto Lease Deals Inch Closer to $99 per Month With Latest Offer From Nissan
Wantalease.com, the nation's first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with the Nissan Sentra SV currently offered at $109.00 per month,
Nov 4, 2016
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How Will You Stay Competitive in a Down Market?
Typically, when looking to boost sales, OEMS add incentives or special lease deals. However, that may not be the right strategy. These types of campaigns tend to end up starting a domino
Nov 4, 2016
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Black Book: Domestic Cars Drop 10% in Value over Last Three Months
According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -2.9% in October, a noticeable single-month change from the -2.3% change during
Nov 4, 2016
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What a Great Idea! But Did It Make YOU Any Money?
By far the most popular article I’ve written for Dealer magazine over the past five years was the one published in April 2016.
Nov 4, 2016
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Don’t Use a Band-Aid When What You Really Need Are Stitches!
There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me?
Nov 4, 2016
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New "Amazon of Auto Sites" To Pair Shoppers & Cars With Personality Testing
Our cars, like our clothing, are an extension of our personality. But, unlike the fashion world -- where sites like JustFab and StyleGenie simplify the shopping process by pairing its shoppers with wardrobes
Nov 4, 2016
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Lead Change to Lead the Market
Dealerships are no strangers to change, especially now with all the vehicle innovation that’s being introduced, as well as the flexibility consumers now have with shopping and buying.
Nov 2, 2016