Auto Retail News

Virtual Reality has been quite a craze recently with video gaming and other consumer electronics. However, the high cost of entry and expensive units limited its reach. Even Google’s

When employees make mistakes or seem to be harboring a bad attitude, what's a leader to do? Yell at them, write them off or fire them? Or, do you try to turn their setback into a comeback?

It’s the most wonderful time of the year—unless you’re in the automotive service business! Everyone’s mind is on mistletoe, shopping, office parties, Mary, Joseph, and Baby Jesus,

he best way to describe my experience training managers over a 30-year span, is to equate it to rounding up wild cattle and trying to take them on a trail ride to one destination.

Why is Muhammad Ali considered the greatest boxer of all time? Simple, his approach to boxing significantly differed from his competition. He realized he could not rely solely on the

As modern dealers, we have become digital marketing professionals. We have beautiful retail websites, focused on the buyer’s experience. Most have a digital marketing department

Social media, search, content, social ads, digital ads and the strategies that make them shine, have all advanced to a level that many marketers can't keep up with. It's very difficult

How much should my dealership spend on Facebook ads? This is the equivalent of a person asking, “How much should I weigh?” These questions are a telltale sign of problems.

Since 1946, Galpin Motors has been serving car and truck shoppers in California’s San Fernando Valley. Owned and operated by Bert and Jane Boeckmann and their family,