Auto Retail News

Pay per click or PPC advertising is a money generator, but how can we maximize the latest trends in this form of advertising? It’s not just Google out there anymore! Increasing competition from Bing

LotLinx has announced the launch of LotLinx VS - Lead-Enabled Retargeting. This VIN-specific tool for Facebook combines the power of the largest social network with the industry’s

President Rod Heasley of KISS Concepts Group, a business development consulting firm focusing on auto dealer and lender services, has joined American Auto Shield

The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty

Search Optics®, a leading global digital marketing provider with expertise in automotive and other industries, today announced the Virtual Business Development Center (VBDC)

Are information technology (IT) problems slowing your business down? If your dealership experiences frequent network crashes, slow Internet or complaints from employees

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.

DealersLink, an industry leader in automotive systems integration and networking technology, has announced the release of its new FastBook Pro 5.0 booking tool. FastBook Pro 5.0

Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up