Auto Retail News

PALO ALTO, CA, August 03, 2017 – Open safety recalls are a common aspect of the retail automotive business, unfortunately, but their quick resolution need not bring burden, inefficiency, and risk to auto dealerships. OEMs and the National Highway T

The price you pay for a parts purchase makes or breaks the ultimate margin – never the sale price! There is so much more in the Aftermarket world than dealer personnel, who have never ventured there, realize.  With the constant push backwards that

In the far reaches of northeast Oklahoma stands a small domestic dealership that has a staff with a heart of gold. The men and women of Vance Chrysler in Miami, Oklahoma make me proud to be in the automotive business. Their selfless act of kindness e

Remember the good old days, when manufacturers notified dealers in advance that a safety recall was in the works? Dealership service departments had plenty of time to order the necessary parts, plan their marketing outreach (typically direct mail) an

If the idea of proving social media ROI seems frightening, you’re not alone. A recent marketing study found that attributing social and content to revenue continues to be a major challenge for most companies. A recent research report from Trac

You want to sell more cars. You’re confident you’ve covered all the bases – radio, TV, print, digital, and a well-stocked lot that dazzles like a bicentennial celebration. But you’re not selling more cars. Where are you going wrong? Who holds

Joe Wajda, Executive Manager World Subaru, Tinton Falls, NJ World Jeep Chrysler Dodge Ram, Shrewsbury, NJ Joe Wajda began his career in the automotive industry in 2003 with the DCH Automotive Group in New Jersey as a sales consultant, before becoming

In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the inflection, the confidence, all determine how your communication will be perceived.  When you walked into the dealership today, did y

Previously I have written about the importance of visionary change  in dealerships. Why is it this industry largely doesn’t grasp the concepts that successful companies embrace regarding the adoption of a corporate vision for change? Ready, shoot,