Auto Retail News

The car business can be a great way to make a living. But, for every car you sell or service, there’s a customer on the other end making everything possible. So, it’s troubling to learn that less than 1 percent of customers enjoy the car-buying e

Bill Wittenmyer shares how dealerships can win over the modern customer in this week’s installment of Witt’s Wise Words.

When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that the focus of that competition is price. While it is certainly true that most consumers who defect go to independent re

First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing measurement for auto dealers. But for many dealers, no matter how attractive the benefits of Multi-Touch Attribution might be, using it might be

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

Technology has made a huge impact upon our modern society. In the past, standard postal mail and phone calls were sufficient means of communication. However, as people are increasingly inundated with junk mail and persistent telemarketer calls, their

In building customer loyalty, one of the first things that comes to mind is the customer experience. Many businesses focus on the overall experience and end up missing small things which detract from the customer experience and can even drive people

‘State of Ecommerce in America’ Study Reveals the Latest Consumer Trends DENVER — Adtaxi, one of the nation’s fastest growing digital marketing agencies, released the results of its inaugural State of Ecommerce in America survey, an in-depth

ATLANTA – Manheim, the world’s largest vehicle remarketing services company, will deliver the industry’s first omni-channel experience through its new Marketplace. Backed by a multiyear investment in the Manheim Marketplace, the company is p