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Jumpstart Automotive Media Path to Purchase Report: October “Truck Month” Shows Shopper Interest Gains for Large Pickups; Interest in Subcompact SUVs/CUVs Continues to Fall
San Francisco, CA—November 29, 2017 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly path to purchase report with a focus on shopper interest during October’s “truck month.�
Nov 29, 2017
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The Internet & Phones Are the NEW “Showroom” … Your Cheese Has Been Moved
When I first entered the automotive sales industry in 1999, my sales manager at the time gave me a copy of the New York Times Best Seller, “Who Moved My Cheese,” written by Spencer Johnson, M.D. This motivational fable centers around navigating t
Nov 28, 2017
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Four Things You Should Never Do When Redirecting
Whether you’ve moved your site to a new domain or are testing out a new update, you will eventually have to redirect one of your URLs. This can either be a simple process, or be the cause of annoying errors and slow load times that frustrate your v
Nov 28, 2017
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Used Car Market Insights: Sporty Car and Compact Van Depreciation Increases
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Nov 28, 2017
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CARMAX PARTNERS WITH AUTO REPAIR LEADER, REPAIRPAL
Richmond, Va., November 28, 2017 – CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars, today announced it is expanding its commercial relationship with RepairPal, a leading provider of auto service and repair via a network
Nov 28, 2017
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Automotive Marketing Study by Latcha+Associates Underscores the Importance of Utilizing Both Print and Digital Content for an Optimal Car Shopping Experience
Study Reveals That ~90% of Car Shoppers Still Find Printed Brochures Helpful; Gen X, Boomers and Millennials Utilize Brochures with Similar Frequency Farmington Hills, MI – November 28, 2017 – Latcha+Associates, a pioneering marketing solut
Nov 28, 2017
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AutoLoop Signs Agreement with Shift Digital as Key Software Vendor for FCA Dealers
CLEARWATER, FL – November 27, 2017 – AutoLoop LLC, the leading provider of auto industry marketing and customer relationship management solutions, today announced its recent approval as a key software vendor for Fiat Chrysler America (FCA) dealer
Nov 28, 2017
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Poor Communication is Killing your CSI
Are your employees communicating well at your dealership? At most of the dealerships I have visited they are not! I see far too many stores that still utilize walkie-talkies or paging systems and while this may seem like a good idea, in my mind it is
Nov 28, 2017
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The Essential Ingredient to Customer Loyalty
When it comes to customer loyalty, one thing I find that many businesses fail to analyze — and perhaps one of the most essential ingredients to earning and keeping customer loyalty – is quality. Customers may love you and love your staff; the
Nov 28, 2017