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Social Listening & Quick Action = Video Marketing Gold!
All too often marketers find themselves with writer’s block, if you will, when it comes to new ideas. Short of spending a ton of money for an ad agency, businesses can still find opportunities to insert themselves into trending stories for little m
Dec 7, 2017
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Stop Limiting Your Doc Report
Dashboard Dealership Enterprises CEO Josh Blick explains a better way for dealers to review their doc reports.
Dec 7, 2017
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Year-End Spend Management Assessment – Setting Up for a Successful 2018
December is here and it is time to wrap up the year and begin planning for 2018 if you haven’t already done so. As business owners, the one performance metric that is top of mind is total top-line sales by month and for the year. Every business own
Dec 5, 2017
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Interview with Katie Bowman Coleman of Bowman Chevrolet
Bowman Chevrolet is one of the fastest-growing Chevrolet dealerships in the state of Michigan. The dealership serves Clarkston, Waterford, Lake Orion and Chevrolet customers from other parts of Oakland County in the eastern part of the state. John Bo
Dec 5, 2017
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Jumpstart Automotive Media Path to Purchase Insights: How December Seasonal Promotions Have Impacted Luxury Shopper Interest
San Francisco, CA—December 5, 2017 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released new data showing how much of an impact automotive holiday advertising and promotions have had on luxury sh
Dec 5, 2017
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Used Car Market Insights: Highest Depreciation for Compact Cars in 26 Weeks
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Dec 5, 2017
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Dealers Say Fixed Ops is the Most Important Department
When asked what area of the dealership was the most important for overall success of their business, dealers’ top response was fixed ops. Those of us that have invested a lifetime in parts and service have known that all along—but it’s nice to
Dec 5, 2017
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We Don’t Need No Stinkin’ Tech Training – We Have Good Teeth
For real – overheard by me at a large Honda dealership after an ASM explained to a lady patron limited details behind the current $500 fee for an injection cleaning, throttle body service, transmission service, and a headlight replacement. Lady
Dec 5, 2017
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How Online Payments Can Be the Catalyst for a Superior Customer Experience
The unspoken truth about the dealership continues to be the same – the service side of the business is where the money is at. However, 72 percent of car purchasers do not return to the dealership for service in the following 12 months1. This repres
Dec 5, 2017