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Why Omni-Channel Beats Multi-Channel Marketing

Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dea
Mar 15, 2018
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New AutoLoop MPI Tool Helps Auto Dealerships Sell More Recommended Work

Seamlessly integrated application guides service staff through OEM-tailored inspections. CLEARWATER, FL – March 15, 2018 – AutoLoop LLC, the leading provider of auto-industry marketing, sales, and service solutions, recently introduced an all-new
Mar 15, 2018
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Work On Yourself Wednesday: Grit

Work On Yourself Wednesday Season 7, Episode 5 This week on Work On Yourself Wednesday, one word….GRIT
Mar 14, 2018
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BLACK BOOK FEBRUARY DEPRECIATION REPORT SHOWS SPIRITED START TO THE SPRING SELLING SEASON FOR SEVERAL CAR SEGMENTS

LAWRENCEVILLE, Ga. (March 13, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.1%, significantly better than January’s level of -2.6% due to a spirited start to the s
Mar 14, 2018
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Training and Education: An Investment or Expense?

Most businesses agree that training and education are important parts of employee development.Yet, most also view this process as an expense, not an investment. This mindset influences how training and education programs are developed and provided. A
Mar 14, 2018
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Actionable Content Marketing Tips for Digital Marketers

Content marketing is definitely one of the marketing practices that are here to stay. As you may notice, to sell something online, you need to have a platform called website. The pages that comprise the website cannot be blank. Every website contains
Mar 14, 2018
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A Dating Guide to Automotive Digital Marketing

Much like dating, the car buying process has almost moved online. Consumers know everything about you before they even walk through the door. It’s only a matter of time when buying a car is as easy as ordering take out. Whether you’re an OEM exec
Mar 14, 2018
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Auto/Mate Updates Open/Mate Integration Interface, Enabling Auto Dealers to Create ROs Using Third-Party Systems

Albany, NY – March 14, 2018​ – Auto/Mate Dealership Systems has updated its Open/Mate application programming interface (API). The Fixed Ops department can now use third-party service solutions to create new repair orders (ROs) and add job line
Mar 14, 2018
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If You WOW Them, You’re More Likely to Sell Them!

Most dealerships spend an enormous amount of money to generate their internet leads, phone calls and floor traffic for the store. We pay photographers to take vivid, detailed photos of our inventory and our websites have become more dynamic and inter
Mar 14, 2018