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Prioritize Mobile Experiences, Or Risk Losing Customers

Unless you entered 2018 in a DeLorean, it’s no surprise that use of mobile devices has skyrocketed over the past five years. Consumers now own more mobile devices than computers (and apparently, toothbrushes) (https://60secondmarketer.com/blog/2011
Apr 3, 2018
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Interview With Ben Keating of Keating Auto Group

After graduating from Texas A&M University with an honors degree in Engineering in 1995, Ben Keating went to work selling cars at a Ford dealership in Austin. Shortly thereafter, he went to work at his father’s Ford dealership in 1996, where he
Apr 3, 2018
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Platinum Rule Marketing

The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12). The Platinum Rule is the reality of customer expectations in the 21st Century: “treat others the way they want to be treated.” The s
Apr 3, 2018
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This Is Not a Car, This Is an Experience

Time was when a prospect walked onto a dealership’s blacktop, the salesperson who took the up also took control. Those days are gone! In today’s world, a successful dealership is a dealership that puts its customers at the forefront. It’s s
Apr 2, 2018
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ELEAD1ONE Chooses Darwin Automotive’s Patented F&I Technology to Help Power DealBuilder

New application keeps auto dealerships central to the online car-buying process Iselin, NJ – April 2, 2018 — Darwin Automotive, a leading provider of F&I technology for automotive dealerships,  today announced its patented F&I softwa
Apr 2, 2018
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Can You Afford to Make These Digital Mistakes?

We’ve talked about the importance of digital marketing time and time again. But one thing we haven’t discussed yet is the importance of good digital marketing and how to avoid costly mistakes. As the Digital Marketing Strategist at J&L Market
Apr 2, 2018
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Auto/Mate’s Dave Druzynski to Present “How to Spot Liars with Effective Interviews” At Digital Dealer 24

Albany, NY – April 2, 2018​ – Auto/Mate Dealership Systems (http://www.automate.com) announced that Chief People Officer Dave Druzynski will present “How to Spot Liars with Effective Interviews” at the upcoming Digital Dealer 24 Convent
Apr 2, 2018
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Witt’s Wise Words: Listening to Stand Out

When it comes to sales, everyone has been pitched a couple of times already. ELEAD1ONE Partner Bill Wittenmyer says, in this week’s Witt’s Wise Words, if you want to stand out to consumers you need to do more listening.
Apr 2, 2018
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Customer Interaction App Helps Mercedes Benz of North Palm Beach Build Trust and Loyalty with Service Customers

LONG BEACH, Calif.,– April 2, 2018– — myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced that Mercedes Ben
Apr 2, 2018