Auto Retail News

If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently. This is because airlines realize that planes taking off with empty seats represents lost revenue th

If you’ve been in the retail automotive industry for any length of time, you’ve seen how inaction is thought to be the best course of action. With today’s evolving retail world where consumer’s can order oil and battery changes on Amazon,

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your

Jumpstart’s Eighth Annual Insights Book Highlights Where Automotive Shopping Preferences Have Changed And What’s In Store For The Year Ahead San Francisco, CA—April 9, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketin

In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill Wittenmyer gives multiple tips on how you can deliver that authentic sales experience.

BMW Tops Industry Followed By Jeep® Brand and Toyota NEW YORK — March 29, 2018 — The automotive industry ranked second out of the 15 studied in MBLM’s Brand Intimacy 2018 Report, which is the largest study of brands based on emotions. The indu

MINNEAPOLIS (PRWEB) APRIL 06, 2018 UnityWorks, the industry leader in micro-targeted video campaigns for automotive dealers, today announced it has been named as a certified video advertising provider for the Volkswagen Dealer Digital Program. As par

While the possibilities available with paid social advertising may seem obvious to you, they’re not to most! I get calls regularly from people asking how to advertise better & when I ask them what their Facebook strategy looks like, I get r

I probably don’t need to tell you that lead forms are prevalent in today’s automotive digital retail space. Visit the website of almost any dealership in the country, and odds are you’ll be asked to complete and submit some variation of a lead