Posts
News
Hyundai Joins the Verisk Data Exchange
Addition of Third Major OEM Increases Reach of the Verisk Data Exchange to 32 Percent of U.S. Auto Market JERSEY CITY, N.J., April 17, 2018 — Verisk (Nasdaq:VRSK), a leading data analytics provider, today announced that Hyundai Motor America has si
Apr 18, 2018
Posts
News
Is Facebook Marketing Still a Valuable Strategy? Absolutely.
Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sour
Apr 18, 2018
Posts
News
How Localized Programmatic Advertising Can Work for Dealerships
The auto buyer’s path to purchasing a new car is extended and complex. There are 24 average touchpoints, 19 of which are digital (Google). In order to reach an engaged car buyer and increase foot traffic, it’s essential to adopt multiple targetin
Apr 17, 2018
Posts
News
Hearst Autos Joins CDK Global Partner Program
Dealerships can expect higher performing placements and faster turnaround times ATLANTA – April 17, 2018 – Hearst Autos, the most trusted platform for consumers to research and shop for cars, announced today that it has joined the CDK Global Part
Apr 17, 2018
Posts
News
Four Weeks in a Row of Increasing Used Car Values
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Apr 17, 2018
Posts
News
Lease Approval Ratings Continue to Improve in March Following Steady Monthly Approval Increases in Q1
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.3% approval rate in March, a rise from the February rate of 65.2%. March experienced a higher number of applicants with qualifications t
Apr 17, 2018
Posts
News
Cars.com Predicts How Quickly Vehicles Will Sell With Launch of AI Powered “Hot Car”
Powered by proprietary machine learning algorithm, new technology provides sales prediction CHICAGO – Have you ever shopped for a new car and a deal seems too good to be true? Sometimes waiting for a better deal isn’t the right move to finding
Apr 17, 2018
Posts
News
The Growing Gap Between Retail and Automotive Customer Experience
Doug Van Sach explains the growing gap between retailers and automotive consumer experience in this video blog.
Apr 17, 2018
Posts
News
Do Trade Shows Improve Sales?
There’s always another trade show to sponsor or attend, and the costs add up quickly. The question is “do trade shows improve sales?” In a recent survey of 100 Business Owners and Marketing Managers, 48% said they didn’t calculate their Retur
Apr 16, 2018