Auto Retail News

Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers who are wasting a large portion of this spend.  Most of these dealers have no idea how to inspect the quality o

XXI century is all about shopping online. Almost every shop, retailers and manufacturers have transferred their services to the Internet and made shopping possible for everyone. Besides, shopping online can be more beneficial, as customers are often

In the past few years, you may have noticed that your auto dealership marketing has reached a fevered pace. As competition for the used car shopper and that next sale grows in intensity, many dealers still continue to find value in traditional advert

History-Adjusted Values Enable Auto Professionals to Value a Vehicle Based on its VIN-Specific History without Estimation  LAWRENCEVILLE, GA (March 6, 2018) – Black Book, a division of Hearst Business Media that provides industry-leading used vehi

Does anyone remember when some car dealers didn’t think websites were valuable? It really wasn’t that long ago. Now, every car dealer from the largest to the smallest independent has one. Even some manufacturers didn’t feel like they “needed�

Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its pow

Columbus, OH, March 6, 2018– Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solution

Youtube Live is updating its features to make sure your channel is as engaging as possible, but there are a few stipulations. Will these changes affect your channel? I’ll help you find out in this week’s #HardFacts.

It goes without saying that today’s consumers have high expectations for the purchases they make. This includes enjoying a fast and convenient digital sales experience. Web and mobile channels have come to span all industries, becoming a critic