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A Mystery Shop for a Major National OEM

We were recently (2018) contracted to conduct a thorough mystery shop campaign all over the U.S. for a major automotive manufacturer. The goal was to mystery shop a proportional number of their dealers in the country and evaluate them on several impo
Mar 10, 2018
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What Are You Offended by Today, and What’s It Costing You?

This article is about staying more focused on what matters most so you can get more of the right things done daily and improve results. But first I need to set the stage by presenting what is often the biggest obstacle to that goal: getting sidetrack
Mar 10, 2018
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Is Your Dealership Ready for the Connected TV Revolution?

The TV world has changed drastically over the last few years. That is, instead of reserving prime time for just a few hours every day, prime time is now anytime. As traditional cable subscriptions continue to decline, Connected TV (CTV) offers a new
Mar 10, 2018
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How You Receive and Utilize Data In This Marketplace Determines Your Success.

Recently, I asked several dealers this question and you can ask yourself; “What percentage of data accuracy do you feel you are receiving in your CRM system?” All too often when I ask this question I get a laugh or a “probably 60%.&
Mar 9, 2018
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Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges

When did you last buy a car? If it was in the last few years, your decision-making process likely looked a lot different than it might have 10 years ago. People no longer spend time researching cars inside a dealership and, for the most part, show up
Mar 9, 2018
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Freebie Friday: Talk to Strangers

>br> As a kid you were always taught not to talk to strangers but, as ELEAD1ONE Partner Bill Wittenmyer explains in this #FreebieFriday, the power of networking is a massive opportunity in the automotive sales industry. Here are several tips to
Mar 9, 2018
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Dominion DMS Clients Now Utilizing UpdatePromise Integrated Communications

Dominion DMS Clients Now Utilizing UpdatePromise Integrated Communications CHINO HILLS, CA – March 8, 2018 UpdatePromisetechnologies empower Dominion’s ACCESS® DMS clients with automated status updates, intelligent appointments, scheduling, medi
Mar 9, 2018
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BLACK BOOK USED VEHICLE RETENTION INDEX RISES ON EARLY SPRING SELLING SEASON ACTIVITY

Several Car Segments Experience a Jump in the Index LAWRENCEVILLE, GA (March 8, 2018) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used V
Mar 8, 2018
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Research Reveals Up-Caring to Be 3x More Effective Than Up-Selling

I recently read a quote from an unknown source that said, “don’t cling to a mistake just because you spent a lot of time making it.” Great advice! The mistake is in the past and is sunk, so move on. Great leaders get-it and don’t sink the
Mar 8, 2018