Auto Retail News

Urbandale, IA—March 12, 2017—Flick Fusion today unveiled the Video Warrior Package, a complete turnkey solution with all of the video marketing components that an auto dealership needs for success, including inventory videos, test-drive videos, v

New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey Columbus, OH, March 12, 2018– Clarivoy, the auto industry’s

We all have fears – fear of failure, fear of unaccomplishment, and so many others. In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill Wittenmyer explains why we need to start using fear as our greatest motivator instead of allowing it to

Love your car? Get ready to say goodbye: Soon it will be obsolete. We’re moving far beyond cars we drive to cars that drive us. But it won’t stop there. In the next decade, cars will be highly cognitive, sophisticated mobility machines powered by

Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business from the competition. These articles are based on “Truths, Myths and Everything In-Between,” a presentation I gave at D

A male donkey or ass is called a jack, a female a jenny or jennet; a young donkey is a foal. Jack donkeys are often used to mate with female horses to produce mules; the biological “reciprocal” of a mule, from a stallion and j

The word ‘experiential’ is a Latin word from the 1600’s relating to our actions from ‘learned’ experiences.  From a customer’s perspective, it’s more than just a temporary or staged ‘experience’.  It’s the overall perception of

You could sum up the ways dealers are navigating this year’s new vehicle market with three words—focus on the fundamentals. The focus comes out of necessity: Sales volumes aren’t what they used to be. Dealers know it’ll take a little more eff

In prior columns in this magazine, we have discussed the robust transaction market for auto dealerships, a trend that has now been in full force for over five years.  To give you a sense of the pace of change in our industry, between 2014 and 2017,