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Can You Afford to Make These Digital Mistakes?

We’ve talked about the importance of digital marketing time and time again. But one thing we haven’t discussed yet is the importance of good digital marketing and how to avoid costly mistakes. As the Digital Marketing Strategist at J&L Market
Apr 2, 2018
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Auto/Mate’s Dave Druzynski to Present “How to Spot Liars with Effective Interviews” At Digital Dealer 24

Albany, NY – April 2, 2018​ – Auto/Mate Dealership Systems (http://www.automate.com) announced that Chief People Officer Dave Druzynski will present “How to Spot Liars with Effective Interviews” at the upcoming Digital Dealer 24 Convent
Apr 2, 2018
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Witt’s Wise Words: Listening to Stand Out

When it comes to sales, everyone has been pitched a couple of times already. ELEAD1ONE Partner Bill Wittenmyer says, in this week’s Witt’s Wise Words, if you want to stand out to consumers you need to do more listening.
Apr 2, 2018
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Customer Interaction App Helps Mercedes Benz of North Palm Beach Build Trust and Loyalty with Service Customers

LONG BEACH, Calif.,– April 2, 2018– — myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced that Mercedes Ben
Apr 2, 2018
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Consumer Engagement Reboot

The way people engage with businesses has changed. The line has blurred between personal and traditional business communication channels in favor of the channels consumers use most in their everyday life. However, most dealerships haven’t adapt
Apr 1, 2018
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Work On Yourself Wednesday: Depression

This week on Work On Yourself Wednesday, Depression it’s a hot topic.
Mar 31, 2018
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3 Action Steps to Go from Average Advisor to HPRO Performance Machine

It’s no secret in automotive retail, fixed operations that average sales per repair order measured as hours sold per repair order have remained stagnant in our industry for some time. Factory paid scheduled maintenance, the quality of the vehicles,
Mar 30, 2018
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Weighing the Risks and Benefits of Service Loaner Programs

Service loaner programs are experiencing a surge in popularity. Manufacturers like these programs, which allow them to sell more cars. Dealers like the programs because they provide a convenience to customers and offer customers a chance to drive new
Mar 30, 2018
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Engaging the Informed Customer’s Mind: A Quick Guide to Personalizing Your Sales Strategy Through Video

We know car buyers are shopping 20+ websites on average before they purchase. By contrast, NADA reported that these same shoppers are physically visiting just 1.2 dealerships prior to buying. That means the battle to get more customers is happening o
Mar 30, 2018