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Automotive Industry Ranks Second in MBLM’s Brand Intimacy 2018 Report

BMW Tops Industry Followed By Jeep® Brand and Toyota NEW YORK — March 29, 2018 — The automotive industry ranked second out of the 15 studied in MBLM’s Brand Intimacy 2018 Report, which is the largest study of brands based on emotions. The indu
Apr 7, 2018
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UnityWorks Named By Volkswagen as Certified Dealer Digital Provider

MINNEAPOLIS (PRWEB) APRIL 06, 2018 UnityWorks, the industry leader in micro-targeted video campaigns for automotive dealers, today announced it has been named as a certified video advertising provider for the Volkswagen Dealer Digital Program. As par
Apr 7, 2018
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Think Tank: Still Not Getting Social? WATCH THIS

While the possibilities available with paid social advertising may seem obvious to you, they’re not to most! I get calls regularly from people asking how to advertise better & when I ask them what their Facebook strategy looks like, I get r
Apr 6, 2018
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Your Website is Only Built for 30% of Your Buyers: Maximize Mobile Traffic & Convert More Leads!

I probably don’t need to tell you that lead forms are prevalent in today’s automotive digital retail space. Visit the website of almost any dealership in the country, and odds are you’ll be asked to complete and submit some variation of a lead
Apr 6, 2018
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Freebie Friday: Good vs Lucky

You’ve probably heard many people say they’d rather be lucky than good, but not ELEAD1ONE Partner Bill Wittenmyer, who says he’d rather be the opposite. In this #FreebieFriday Bill explains why being so good you don’t have to worry about luck
Apr 6, 2018
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NADA Show 2019 Issues Call for Workshop Proposals

TYSONS, Va. (April 4, 2018) – Planning is already underway for National Automobile Dealers Association (NADA) Show 2019, which will be held in San Francisco from January 24-27. The educational workshop offerings are one of the top reasons why new-c
Apr 5, 2018
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BLACK BOOK USED VEHICLE RETENTION INDEX SHOWS MARCH DECLINE DESPITE HEALTHY SPRING SEASON

Pockets of Increases Shown in a Handful of Car Segments Seeing Increases This Spring LAWRENCEVILLE, GA (April 5, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, r
Apr 5, 2018
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Auto/Mate’s Dave Druzynski Promoted to Chief People Officer

Albany, NY – April 4, 2018​ – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Dave Druzynski has been promoted from Director of Human Resources to Chief People Officer (CPO). “As the CPO Dave is responsible not on
Apr 5, 2018
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Kevyn Rails joins Innovate Auto Finance as Vice President of Portfolio Acquisitions

Rails brings 24 years of auto finance experience and will oversee the company’s acquisitions activities coast to coast. FORT WORTH, Texas – April 5, 2018 – Innovate Auto Finance, a purchaser and servicer of automobile loan portfolios and provid
Apr 5, 2018