Auto Retail News

The rules of email marketing have changed. ELEAD1ONE Partner Bill Wittenmyer explains the importance of targeted, relevant email content in this edition of Freebie Fridays.

A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes  a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for sure! I have been i

There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently. I believe there are several major barriers to subscription growth for non-dealer

Greg Ternoway discusses the best practices for presenting an invoice to a service customer.

Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive Offers CINCINNATI, OHIO (August 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends

Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal sounds. Most whales communicate in the 15-25 hertz (Hz) range. Whales, for the most part, can communi

The automotive industry spends more on video to build our brands than any other industry except travel – even more than media and entertainment.[i] The heavy spend, though, makes it harder for a dealership to set itself apart amid a sea of video co

Raises $40,000 for Recovery Agents Benefit Fund CARMEL, Ind. – August 15, 2018 – PAR North America, a business unit of KAR Auction Services, Inc. (NYSE: KAR), global technology and solutions company powering the world’s most trusted vehicle mar

The face of Brooklyn Mitsubishi, the top-selling Mitsubishi dealership in the Northeast, is an outgoing and kinetic man who goes by the name El Patronn. El Patronn is the managing partner/general manager of the 20-year-old business. And he is a force