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Dealer Spotlight: How Evelyn Chatel Created Her American Dream

Evelyn Chatel’s life story is nothing short of astonishing. When she was a young girl she barely made it out of Communist Cuba with her mother as a refugee, arriving to a cold, snow-bound Chicago with nothing more than the clothes on their backs. F
Aug 8, 2018
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Automotive Brands On The Rise in July

Jeep share of interest on Jumpstart sites increased +15% from June 2017 to June 2018. In the past year, Jeep has leapfrogged Nissan and BMW and now is the 5th most-shopped brand (from 7th in June 2017). Additionally, the first half of 2018 was Jeep�
Aug 8, 2018
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Upside Down, Inside out and Round and Round

Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a complicated sales process for today’s car buyers. There’s a focused shift in the automotive community to red
Aug 8, 2018
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Leasing vs. Buying- The Most Affordable Vehicle Option for University Students

University students are leasing short-term vehicles to meet their transportation needs for college With hefty tuition prices rising each and every year, college students and their parents brace themselves for college expenses. Outstanding Federal loa
Aug 8, 2018
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More Engagement, More Leads, More Deals: All-New Autotrader Delivering More Value for Dealers

ATLANTA, August 6, 2018 – Six months into its dramatic transformation, Autotrader is delivering the more dynamic car-shopping experience it pledged to car buyers and dealers at the beginning of 2018. For consumers, the optimizations have yielded a
Aug 8, 2018
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LEASE CREDIT APPROVAL RATES RISE TO 71.2% IN JULY

Lease Approval Ratings Continue to Improve in July Following Steady Approval Increase for 3 Consecutive Months CINCINNATI, OHIO (August XX, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants re
Aug 7, 2018
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How To Become A Data-Driven Marketer

It’s no secret that data-driven marketing is the key to marketing success today. This is evidenced by the thousands of data analytics platforms at your exposure as well as the opinions from experienced marketers. According to Forbes, companies that
Aug 7, 2018
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BLACK BOOK USED VEHICLE RETENTION INDEX CONTINUES TO RISE THROUGH JULY

Continued Strength & Demand for Used Vehicles Drives Additional Increases in the Market LAWRENCEVILLE, GA (August 6, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solu
Aug 7, 2018
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Morgan Auto Group Purchases First Hyundai And Third Mitsubishi Dealer, Representing Acquisitions No. 31 and 32

The Tampa-based automotive group closed on Brandon Hyundai and Brandon Mitsubishi on Thursday, Aug. 2. This move marks two separate milestones for Morgan Auto Group: Its first Hyundai dealership as acquisition No. 31 and its third Mitsubishi dealersh
Aug 7, 2018