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HomeNet Automotive Launches SnapLot 360

New technology provides 360 degrees interior and exterior photo capture to boost dealers’ online merchandising efforts EXTON, PA — HomeNet Automotive, a leading inventory merchandising provider, announced the launch of SnapLot 360, a 360 deg
Jan 15, 2019
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New Automotive Service Industry Study Pinpoints Opportunities to Build Customer Loyalty

Second Phase of Cox Automotive Survey Gives Dealerships Insight into Consumer Preferences and the Need for a Revitalized Service Experience  REDWOOD CITY, Calif. (January 9, 2019) – With consumer expectations quickly rising, dealers are working t
Jan 15, 2019
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Impression Share Bidding

Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated. Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s hel
Jan 15, 2019
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Facing Sales Slump, Automotive Brands Can Win by Adding Real-world Value in the Digital Shopping Journey

Automotive analysts predict a slump in sales in 2018 compared to 2017. And even though the U.S. economy and industry remain strong, according to General Motors chief economist Elaine Buckberg, manufacturers are pressured to concentrate on competitive
Jan 14, 2019
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LEASE CREDIT APPROVAL RATES RISE TO 71.4% TO CLOSE OUT 2018

Lease Approval Ratings in December Reach Their Highest Number Since August CINCINNATI, OHIO (January 14, 2019) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 71.4% approval rate in D
Jan 14, 2019
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Erik Nachbahr Presents Cybersecurity Workshop at ATD 2019

Cybercriminals are Targeting Your Dealership. Are You Prepared? provides truck dealers with technology, process & training recommendations Timonium, MD –­ January 14, 2019 –­ In 2017 more than half of small- to medium- sized businesses in t
Jan 14, 2019
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Affinitiv CEO Scot Eisenfelder Shines Spotlight on 5 Industry Disruptors Affecting Auto Dealers in 2019

Forget autonomous vehicles; the impact of these trends is being felt today Chicago, IL- January 14, 2018- Affinitiv CEO Scot Eisenfelder is shining a spotlight on five industry trends that have the potential to negatively impact auto dealership opera
Jan 14, 2019
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Auto/Mate Announces West Coast Expansion

New customer support and installation teams in Arizona will accommodate growing demand from auto dealers nationwide Albany, N.Y. – January 14, 2018 – Auto/Mate Dealership Systems announced today it will open a new office in Chandler, AZ in late Q
Jan 14, 2019
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Witt’s Wise Words: Does Your Team Understand Your Goals?

VP of Sales, CDK Global, Bill Wittenmyer explains the importance of communicating your goals effectively to your team in this episode of Witt’s Wise Words.
Jan 14, 2019