Auto Retail News

As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendor

CEO & Founder Local Search Group Jim Flint explains Impression Share Bidding in this video.

New Regional Vice President-West Region and General Manager Changes in Las Vegas, Birmingham, Little Rock, Orlando and Tulsa CARMEL, Ind. – Feb. 28, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider KAR

ATLANTA, Feb. 28, 2019 – American drivers spend on average more than 290 hours behind the wheel each year, according to the AAA Foundation for Traffic Safety survey data[1]. With so much time spent in their vehicles, consumers deserve an interior t

MIAMI, FLA — Feb 26, 2019 —The Automotive Leadership Roundtable and Awards Dinner, the Oscars of the automotive industry, returns to the iconic Fontainebleau Miami Beach Hotel this year from March 11 to March 13, 2019. The only event that brings

By Kyle Keogh, Automotive Industry Director, Google Technology is changing the car-buying experience. Consumers are no longer taking a linear path to purchase. Today’s consumer journey just isn’t that simple. Our research shows that there can be

As many analysts have predicted, 2019 is off to a rocky start for auto sales. Challenges from a variety of factors including rising interest rates, government shutdowns, and inclement weather have resulted in some of the highest dealer inventories le

Time spent on mobile devices is only increasing, and automotive dealers need new tools to reach Millennial and Gen Z auto buyers. With a large and unduplicated audience in these demographics, Snapchat has become a powerful channel for dealers looking

Automotive consumers are moving from traditional to digital formats for their research prior to traveling to 1-2 dealerships. One of those formats is videos, 92% of the U.S. consumers who plan to buy within 6 months use YouTube. Also, 49% of shoppers