Auto Retail News

If you’re familiar with video marketing, you know that having videos on your dealership’s website improves SEO value. Google and other search engines are always trying to provide users with helpful video content, but search engines don’t always

Nielsen introduced their media total audience report a few weeks ago and the bottom line for local retailers was this: You cannot generalize or predict media potential reach without a thorough and dynamic analysis of your own potential marketplace. B

Concierge specialists provide full-service experience and expert guidance in listing and pricing vehicles through Manheim Express mobile app New Seller Desktop experience fuels quick, easy consultations before listings go live ATLANTA – Manheim is

It’s simple. Without good sources of data, you can’t have artificial intelligence (AI). In fact, 97% of Fortune 1000 executives from companies such as Ford, American Express and Verizon responded to a recent survey that they are investing in or l

When it comes to marketing success, it’s becoming increasingly clear that disconnects in your dealership’s data are no longer a minor issue– they are costing you sales every month. Why is disconnected data such a problem? Here are two major rea

On January 25th, Facebook announced updates to our automotive solutions that are available for dealerships to showcase their vehicle inventory. It’s important to know exactly what these updates are, and how they should be leveraged as an automo

Technology is changing the car-buying experience. Consumers are no longer taking a linear path to purchase. Today’s consumer journey just isn’t that simple. Our research shows that there can be up to 120 online touchpoints with a single shopper b

Ferman Automotive Group, an independently owned and operated group of franchise car dealers, serves the Tampa Bay area and Florida with 14 major automotive franchises, including Acura, BMW, Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, MINI, Ma

Ottawa, Ontario – March 4, 2019 – Mobile Dealer, the leader in mobile apps, digital marketing, and geo-targeted communications solutions for automotive, trucking and motorsport groups, today announced that 2018 was a record year for revenue growt