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Cut the Cord on Third-Party Data

Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks. That is no longer the case. Custome
Apr 25, 2019
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Outsell Achieves Another Quarter of Record-Setting Revenue – Auto Marketing Platform Helping Dealers Retain Customers Even as Overall U.S. Auto Sales Weakened

Outsell platform is even more valuable in challenging economic times, as its impact on sales, service and retention is completely measurable MINNEAPOLIS, April 24, 2019 (GLOBE NEWSWIRE) — Outsell, which offers the only AI-driven marketing autom
Apr 25, 2019
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Rethinking the NFL Draft Model—Marketing as QB

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently I visited with one of the top collegiate quarterback coaches in the nation. “There’s a saying in f
Apr 25, 2019
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A Mobile First Strategy is the Future of Marketing

Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue
Apr 25, 2019
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75% OF AUTO LEASE PRICES REMAIN STEADY INTO APRIL, FORD INCREASES PRICE ON SEVERAL MODELS

Majority of Automotive Brands Maintain Their Prices on New Leases in the Month of April CINCINNATI, OHIO (April 24, 2019) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new leas
Apr 24, 2019
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Cars.com Partners with Tragedy Assistance Program for Survivors (TAPS) for Memorial Day Weekend Campaign

Cars.com Commits Up to $1 Million of the Site’s Media to Drive Awareness of TAPS Critical Programs and Services to Help Families Grieving a Military Loss CHICAGO, April 23, 2019 /PRNewswire/ — Leading digital automotive marketplace Cars.co
Apr 24, 2019
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Naked and Afraid? How a Survivalist Mindset Breeds Mediocrity

Have you ever seen the show “Naked & Afraid?” Two contestants strip down, head into the wild and basically starve for three weeks until someone comes to pick them up. Every time I see the show, I wonder how the contestants can call th
Apr 24, 2019
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When it Comes to Sales & Service, Don’t Be A Zombie!

We have all heard of the ABCs of Sales (Always Be Closing), but I would like to turn that around to Customer Service – Always Be Considerate! If you put yourself in your customer’s shoes and Consider where they are coming from, what are their pai
Apr 24, 2019
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Gallagher Promotional Products Selects SaleSleeve® Vehicle Compliance Displays

SMITHFIELD, VA – April 23, 2019 — SaleSleeve™, a weatherproof document display company, announced today that Gallagher Promotional Products has added SaleSleeve’s patented products to its newest online catalog. SaleSleeve is a unique, pat
Apr 24, 2019