Auto Retail News

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep

Summary dashboards comparing lead results enable dealers to no longer be held hostage by ad agencies and third-party providers Middletown, OH (April 30, 2019) – Generations Digital LLC, a leading provider of digital marketing consulting for the aut

Wilson Auto Group, with stores in Mississippi and Tennessee, has won every major customer satisfaction award from the manufacturer, including being recognized as the #1 in Dodge Sales in Mississippi for over 10 years, while consistently remaining pro

Timonium, MD –­ April 30, 2019 –­ Helion Technologies has partnered with the California New Car Dealers Association (CNCDA) to educate dealers on how to comply with the California Consumer Privacy Act (CCPA). The sweeping new privacy law takes

This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each and every day to not just work a job, but to build a career? There are many people who started

The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC. Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to un

Like most automotive studies, the 2019 Cox Automotive Car Buyer Journey confirms what most retail stores already know, but their findings on the recent upswing in consumer used vehicle interest are dramatic.  According to Cox, 64% of active buyers a

It’s no secret. One to one marketing is the standard for winning with today’s shopper. Living in a state of hyper-connectivity, today’s shoppers move across their various connected devices looking for a seamless experience.  Yet, when it c

Data breaches seem to be all over the news as of late. The big social media and website companies are bursting at the seams with peoples’ data which in their lack of care is being snatched up and extorted by cybercriminals (the bad guys). However,